Data privacy statement

1. Person responsible

The following privacy policy applies to the use of our online offer www.pronatura.de (hereinafter “website”).

We attach great importance to data protection. The collection and processing of your personal data is carried out in compliance with the applicable data protection regulations, in particular the General Data Protection Regulation (GDPR).

The responsible party for the collection, processing and use of your personal data within the meaning of Art. 4 No. 7 GDPR is:

Pro Natura Gesellschaft für gesunde Ernährung mbH
Harry Wyrobnik
60431 Frankfurt

If you wish to object to the collection, processing or use of your data by us in accordance with these data protection provisions, either in full or for individual measures, you can send your objection to the responsible party.

You can save and print this data protection declaration at any time.

2. General purposes of processing

We use personal data for the purpose of operating the website.

Furthermore, personal data is only collected and processed for the purpose of processing enquiries or orders and for the fulfillment of our contractual obligations; such data is only stored within the framework of legal or contractual obligations.

3. What data we use and why

3.1 Hosting

The hosting services we use are used to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services that we use to operate the website.

In doing so, we or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this website on the basis of our legitimate interests in providing our website efficiently and securely in accordance with Art. 6 para. 1 sentence 1 f) GDPR in conjunction with Art. 28 GDPR.

3.2 Access data

We collect information about you when you use this website. We automatically collect information about your usage behavior and your interaction with us, and we register data about your computer or mobile device. We collect, store and use data about every access to our website (so-called server log files). The access data includes:

the name and URL of the file accessed
Date and time of access
the amount of data transferred
Message about successful retrieval (HTTP response code)
browser type and version
Operating system
Referrer URL (i.e. the previously visited page)
Websites that are accessed from the user’s system via our website
User’s internet service provider
IP address and the requesting provider

We use this log data without assigning it to you or creating any other profiles for statistical evaluations for the purpose of operating, securing and optimizing our website, but also to anonymously record the number of visitors to our website (traffic) and the extent and type of use of our website and services, as well as for billing purposes to measure the number of clicks received from cooperation partners. Based on this information, we can provide personalized and location-based content, analyze data traffic, search for and correct errors, and improve our services.

This is also our legitimate interest in accordance with Art. 6 para. 1 sentence 1 f) GDPR.
We reserve the right to review the log data retrospectively if there is a justified suspicion of illegal use based on concrete evidence. We store IP addresses in the log files for a limited period of time if this is necessary for security purposes or for the provision of services or the billing of a service, e.g. if you use one of our offers. After the order process has been canceled or after payment has been received, we delete the IP address if it is no longer required for security purposes. We also store IP addresses if we have a specific suspicion of a criminal offense in connection with the use of our website. In addition, we store the date of your last visit as part of your account (e.g. when registering, logging in, clicking on links, etc.).

3.3 Cookies

To manage the cookies and similar technologies used (tracking pixels, web beacons, etc.) and related consents, we use the consent tool “Real Cookie Banner”. Details on how “Real Cookie Banner” works can be found at https://devowl.io/rcb/data-processing/.

The legal basis for the processing of personal data in this context are Art. 6 (1) lit. c GDPR and Art. 6 (1) lit. f GDPR. Our legitimate interest is the management of the cookies and similar technologies used and the related consents.

The provision of personal data is neither contractually required nor necessary for the conclusion of a contract. You are not obliged to provide the personal data. If you do not provide the personal data, we will not be able to manage your consents.

3.4 Data for the fulfillment of our contractual obligations

We process personal data that we need to fulfill our contractual obligations, such as name, address, e-mail address, ordered products, billing and payment data. The collection of this data is necessary for the conclusion of the contract.

The data is deleted after the warranty periods and statutory retention periods have expired. Data that is linked to a user account (see below) will be retained for the duration of the account.

The legal basis for the processing of this data is Art. 6 para. 1 sentence 1 b) GDPR, because this data is required for us to fulfill our contractual obligations to you.

3.5 User account

You can create a user account on our website. If you wish to do so, we will need the personal data requested during the login process. When you log in later, only your e-mail address or user name and the password you have chosen will be required.

For new registrations, we collect master data (e.g. name, address), communication data (e.g. e-mail address) and payment data (bank details) as well as access data (user name and password).

To ensure that you have registered correctly and to prevent unauthorized third-party registration, you will receive an activation link by e-mail after registering to activate your account. We will only store the data you have provided in our system permanently once you have registered.

You can have us delete a user account that has been created at any time without incurring any costs other than the transmission costs according to the basic rates. A message in text form to the contact details mentioned under point 1 (e.g. e-mail, fax, letter) is sufficient for this. We will then delete your stored personal data, provided that we do not still have to store it to process orders or due to legal storage obligations.

The legal basis for the processing of this data is your consent in accordance with Art. 6 para. 1 sentence 1 a) GDPR.

3.6 Product recommendations

We will send you product recommendations by e-mail on a case-by-case basis. In this way, we will provide you with information about products from our range that you may be interested in based on your previous purchases of goods or services from us. We strictly comply with the legal requirements in doing so. You can object to this at any time without incurring any costs other than the transmission costs according to the basic rates. A message in text form to the contact details given in section 1 (e.g. e-mail, fax, letter) is sufficient for this purpose. Of course, you will also find an unsubscribe link in every e-mail.

The legal basis for this is the legal permission according to Art. 6 para. 1 sentence 1 f) GDPR in conjunction with § 7 para. 3 UWG.

3.7 E-mail contact

If you contact us (e.g. via the contact form or by e-mail), we will process your data to process your request and in the event that follow-up questions arise.

If the data processing is carried out for the purpose of implementing pre-contractual measures that are carried out at your request or, if you are already our customer, for the purpose of implementing the contract, the legal basis for this data processing is Art. 6 para. 1 sentence 1 b) GDPR.

We only process further personal data if you consent to this (Art. 6 Para. 1 S. 1 a) GDPR) or if we have a legitimate interest in processing your data (Art. 6 Para. 1 S. 1 f) GDPR). A legitimate interest is, for example, to reply to your e-mail.

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5. Storage period

Unless specifically stated otherwise, we only store personal data for as long as is necessary to fulfill the intended purposes.

In some cases, the law requires that personal data be stored, for example under tax or commercial law. In these cases, we will continue to store the data for these legal purposes only, but will not process it in any other way and will delete it after the statutory retention period has expired.

6. Your rights as a data subject

Under the applicable laws, you have various rights with regard to your personal data. If you wish to exercise these rights, please send your request by e-mail or by post, clearly identifying yourself, to the address given in section 1.

The following is an overview of your rights.

6.1 Right to confirmation and information

You have the right to clear information about the processing of your personal data.

In detail:

You have the right to obtain confirmation from us at any time as to whether personal data concerning you is being processed. If this is the case, you have the right to request from us, free of charge, information about the personal data stored about you, together with a copy of this data. Furthermore, you have the right to the following information:

  1. the purposes of the processing;
  2. the categories of personal data that are processed;
  3. the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
  4. if possible, the planned duration for which the personal data will be stored, or, if this is not possible, the criteria for determining this duration
  5. the existence of the right to request the rectification or erasure of personal data concerning you, or to request the restriction of processing by the responsible party, or to object to such processing
  6. the existence of a right of appeal to a supervisory authority;
  7. if the personal data is not collected from you, all available information about the origin of the data;
  8. the existence of automated decision-making, including profiling, in accordance with Art. 22 (1) and (4) GDPR and – at least in these cases – meaningful information about the logic involved, as well as the scope and intended impact of such processing on you.

If personal data is transferred to a third country or to an international organization, you have the right to be informed of the appropriate guarantees in accordance with Art. 46 GDPR in connection with the transfer.

6.2 Right to rectification

You have the right to request that we correct and, if necessary, complete the personal data concerning you.

In detail:

You have the right to demand that we correct any inaccurate personal data concerning you without delay. Taking into account the purposes of the processing, you have the right to demand that incomplete personal data be completed, including by means of a supplementary declaration.

6.3 Right to erasure

In a number of cases, we are obliged to delete personal data relating to you.

In particular:

In accordance with Art. 17 (1) GDPR, you have the right to request that we delete personal data concerning you without undue delay, and we are obliged to delete personal data without undue delay if one of the following reasons applies:

  1. the personal data is no longer necessary for the purposes for which it was collected or otherwise processed
  2. You revoke your consent on which the processing was based in accordance with Art. 6 para. 1 sentence 1 a) GDPR or Art. 9 para. 2 a) GDPR, and there is no other legal basis for the processing.
  3. You object to the processing in accordance with Art. 21 (1) GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing in accordance with Art. 21 (2) GDPR.
  4. the personal data has been unlawfully processed.
  5. The deletion of personal data is necessary to fulfill a legal obligation under Union or Member State law to which we are subject.
  6. The personal data was collected in relation to information society services offered in accordance with Art. 8 (1) GDPR.

If we have made the personal data public and are obliged to delete it in accordance with Art. 17 (1) GDPR, we shall take appropriate measures, including technical measures, taking into account the available technology and the implementation costs, to inform the data processing responsible parties who process the personal data that you have requested that they delete all links to this personal data or copies or replications of this personal data.

6.4 Right to restriction of processing

In a number of cases, you are entitled to request that we restrict the processing of your personal data.

In detail:

You have the right to request that we restrict the processing of your personal data if one of the following conditions is met:

  1. you dispute the accuracy of the personal data for a period of time that allows us to verify the accuracy of the personal data
  2. the processing is unlawful and you have refused to delete the personal data and instead have requested that the use of the personal data be restricted;
  3. we no longer need the personal data for the purposes of processing, but you need the data to assert, exercise or defend legal claims, or
  4. you have objected to the processing pursuant to Art. 21 (1) GDPR, as long as it has not yet been determined whether our company’s legitimate reasons outweigh yours.
  5. 6.5 Right to data portability

You have the right to receive, transmit or have us transmit personal data concerning you in a machine-readable form.

In detail:

You have the right to receive the personal data concerning you that you have provided to us in a structured, commonly used and machine-readable format, and you have the right to transmit this data to another responsible party without hindrance from us, provided that

  1. the processing is based on consent pursuant to Art. 6 (1) sentence 1 (a) GDPR or Art. 9 (2) (a) GDPR or on a contract pursuant to Art. 6 (1) sentence 1 (b) GDPR and
  2. the processing is carried out using automated procedures.

When exercising your right to data portability in accordance with paragraph 1, you have the right to have the personal data transmitted directly from us to another responsible party, insofar as this is technically feasible.

6.6 Right to object

You have the right to object to the lawful processing of your personal data by us if this is justified by your particular situation and our interests in the processing do not outweigh it.

In detail:

You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is based on point (e) or (f) of Article 9(1) GDPR, including profiling based on those provisions. We will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or for the establishment, exercise or defense of legal claims.

If we process personal data for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct marketing.

You have the right to object, on grounds relating to your particular situation, to the processing of personal data concerning you for scientific or historical research purposes or for statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

6.7 Automated decisions, including profiling

You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.

No automated decision-making based on the personal data collected takes place.

6.8 Right to withdraw consent under data protection law

You have the right to withdraw your consent to the processing of personal data at any time.

6.9 Right to lodge a complaint with a supervisory authority

You have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you consider that the processing of personal data relating to you is unlawful.

7. Data security

We make every effort to ensure the security of your data within the framework of the applicable data protection laws and technical possibilities.

We encrypt your personal data during transmission. This applies to your orders and also to the customer login. We use the SSL (Secure Socket Layer) encryption system, but we would like to point out that data transmission over the internet (e.g. when communicating by e-mail) can be subject to security vulnerabilities. It is not possible to completely protect data from access by third parties.

To protect your data, we maintain technical and organizational security measures in accordance with Art. 32 GDPR, which we constantly adapt to the state of the art.

We also do not guarantee that our services will be available at certain times; disruptions, interruptions or outages cannot be ruled out. The servers we use are regularly and carefully backed up.

8. Transfer of data to third parties, no data transfer to non-EU countries

In principle, we only use your personal data within our company.
If and to the extent that we engage third parties in the performance of contracts (e.g. logistics service providers), they will only receive personal data to the extent that the transfer is necessary for the corresponding service.

In the event that we outsource certain parts of the data processing (“contract processing”), we contractually oblige the processor to use personal data only in accordance with the requirements of data protection laws and to ensure the protection of the rights of the data subject.

No data will be transferred to entities or persons outside the EU, except as described in section 4 of this statement, and no such transfers are planned.

9. Responsible party

If you have any further questions or concerns regarding data protection, please contact the responsible party named in section 1 of this declaration.

In any case, you have the right to lodge a complaint with the data protection supervisory authority of the competent federal state/member state of the EU.